TITAN Vehicle

Heavy vehicles are a high-ticket, long-cycle business. Overseas buyers first check whether the brand is reliable and whether the products fit local regulations and operating conditions — the old site weakened that trust after a security incident.

The company also serves multiple language markets, while content and entry points were fragmented, making it hard for buyers to understand the product line, delivery capability and cooperation terms.

Rebuilt the brand website and multilingual content around products, applications, delivery capability and cooperation terms — restoring a credible brand expression and consolidating inquiries into one entry point.

Capabilities designed to help buyers quickly judge brand and product fit.

• One brand website with a clear information architecture
• Multilingual content covering key export markets
• Product, application and delivery-capability pages
• One inquiry entry and follow-up path
• Phone, tablet and desktop experience
• A content backend for ongoing updates

Compared with the fragmented old site, the new site puts brand credibility, product understanding and inquiry handling on one path, so buyers no longer bounce between multiple entry points.

• Buyers understand the product line and delivery capability faster
• Consistent brand expression across language markets
• Inquiries are centralized and follow-up is clearer
• A stable, maintainable site with ongoing content updates

After the rebuild, the site generates 5+ organic inquiries every week. Brand trust recovered, and overseas buyers can move from product understanding to starting a conversation more smoothly.

The brand moved from post-incident uncertainty back to a durable growth asset: the website is no longer a brochure, but a long-term foundation for trust, product understanding and inquiry conversion.

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